We turn our passion for design into commercial and corporate success for clients in business, government and the voluntary sector. By aligning visual representation to corporate position or ambition we enhance how organisations are perceived by their audiences.
Stakeholder’s design unit services include:
- corporate identity
- web design
- packaging design
- advertising campaigns
- event design
- editorial design
- environmental design
- publishing and public art.
Case study: Body Success
Body Success, a sub brand of the UK-wide DW Fitness, is a 12-week fitness and educational programme which incorporates nutrition, life coaching and fitness into one package. Every week the Body Success trainers introduce one of the many elements of fitness with the aim of developing a more integrated approach to lifestyle and fitness.
Stakeholder was commissioned to refresh and define this challenger brand to compete in a competitive market with established names. A key message was that Body Success is a results-driven process designed to deliver optimum results with high satisfaction levels. Our brief was to create an adaptable identity for Body Success, develop and design advertising guidelines and create the company’s key marketing material.
Body Success is a relatively new concept that is fast growing. The company wanted to mark its maturity and define its future development by establishing a professional corporate identity. By creating a robust visual brand, Body Success was able to reinvigorate the current customer base and create a platform for developing new customer relationships.
Stakeholder created a strong new logo and an adaptable identity system that could be easily used throughout all of Body Success’ design needs. The brand was created in consultation with the client and informed by comparative market research. The new brand expresses the vision and essence of Body Success.
From concept to final print delivery, Stakeholder managed the display stands, leaflets, brochures, exhibition materials, event posters, stationery, folders, merchandise and t-shirts.